The story of Boané

Why choose between a bag and a towel when you can have the best of both?

The idea behind Boané was born from a simple observation we’ve all experienced on a summer day: carrying a thousand things in your arms before going to the beach, struggling to keep your towel on a lounge chair, or finding your keys and phone covered in sand (or overheated in the sun).

We asked ourselves: Why has the classic bath towel never evolved?

That’s where our mission began: to reinvent the traditional towel into a hybrid, smart, and stylish accessory that can accompany you on all your adventures.

Whether it’s for a relaxing day at the beach, an intense workout session at the gym, or a road trip by car.

More than just a towel: A concentration of innovations

We didn’t just create a bag that unfolds. We thought through every detail to eliminate all the little everyday hassles:

• The 2-in-1 Hybrid System: In just seconds, your spacious backpack transforms into a large, comfortable towel.
• The universal "Anti-Slip" notch: Thanks to its integrated pocket on the back, you can slide it over the top of a lounge chair, your car seat, or a gym machine. No more slipping towels!
• The pillow pocket: An invisible compartment at the top of the towel is designed to slip in a cushion (or even your clothes) to create an ultra-comfortable pillow in a flash.
• Waterproof & Secure Pockets: A special lining protects your phone from heat and splashes. Your valuables stay safe from prying eyes.
• Integrated Key Holder: No more emptying your entire bag on the sand to find your car or house keys. They finally have their dedicated place.

Our Commitment

At Boané, we believe a good product is one that lasts. That’s why we selected high-quality, ultra-absorbent materials that dry quickly and, most importantly: don’t hold onto sand. A quick shake, and your towel is clean.

We want every outing to mean freedom and comfort. Less clutter, more enjoyment.

Ready to simplify your moments of escape?